290 square meters
290 square meters may at first look like a shop but it’s actually a lot more than that.
It was founded as 90 square meters by Ido in 2001 because he wanted to create a space that attracted creative, talented and like-minded people. The basis was a place that would inspire him and where different events could be held like fashion shows, product launches, poetry readings or art shows.
In addition to selling products and launching art shows more unique projects have found their way to 290 square meters. A few years ago, Nike launched their world premier shoe project Nike id at 90 square meters. We were the first shop in the world where consumers could create their own custom Nikes.
The community that has been created around the 290 square meters space has helped develop the business and projects we now work on with global brands. The power of a virtual network and community building has truly been our business philosophy. Nike, O2, Levi’s, Heineken, Oilily and Bacardi are a few of the clients we have worked for.
SInce April 2008 90 square meters moved to a new location near the flea market Waterlooplein, right in the city centre, and the shop grew into 290 square meters. It is now situated underground in an old bank vault and still a place of discovery. The new shop still carries a lot of brands that have been available at the KNSM Island for years like Wood Wood, Levis, Nike, Henrik Vibskov, Futura laboratories, Holland Esquire and SNS to name a few but also superb new brands like: Our Legacy, Camilla Norrback, Won Hundred, YMC, Eley Kishimoto, Perks & Mini and Surface To Air.
Next to the expansion in the fashion area we also introduced new cosmetic brands like HÃ¥kansson, Malin + Goetz and the traditional colognes of Dr. Harris..
The shop is where everything comes together. The people, the projects, the ideas and the inspiration.
