Case: Rooms of Red Bull

For Red Bull we created the Rooms of Red Bull, a wonderful project that has finally seen the ‘light’ and now opened it’s doors to the audiences.

Rooms of Red Bull is a 600 square meters creative hub in the midst of the Amsterdam Red Light District. This is where young creative people will meet, and be able to use the in-house facilities to be inspired, to create, and to ultimately expose their creations. In other words: a place that will stimulate your mind. Until the end of August there will be workshops, and lectures on various subjects in the fields of art, photography and music. Between June and the end of August the rooms will be buzzing with a unique kind of energy. The kind of vibe you get when young people share there passion for aesthetics and sounds.

In the spirit of ‘Giving wings to people and ideas’, Red Bull has been stimulating creative talent for over twenty years. The brand has been organising art and music projects, such as Red Bull 5 Pics, Red Bull Soundclash, and the Red Bull Music Academy, on a regular basis. Rooms of Red Bull forms a new chapter in this tradition, and makes sure that all of the Red Bull projects are brought together under one roof. This will lead to unique artistic crossovers at the most inspiring place in the country.

Behind the windows of the Rooms of Red Bull, loads of art-in-progress is on display. Bands perform jam sessions, several crews make daily live radio, photographers provide exclusive workshops, and producers collaborate on new tracks. What’s more: ten very talented Dutch visual artists will create a unique atmosphere in every room.

Rooms of Red Bull will end with a grand exposition, where the best work of the summer will be exposed and sold. Profits will go to the artists and to a good cause (tbc). Rooms of Red Bull will return in 2010 to open its doors on a new location.

June 24th, 2009  |  by deReiger |  Published in Work